Branding & UI/UX

Before I started designing, I communicated with the client about their end goal. Through some meetings, I identified the need for more customized brewing instructions to optimize the drink quality, since they have their own coffee and tea providers.

I also interviewed potential customers to understand the issues of the current product. The texts on the current product are too small for people to read. Also, the illustrations contain too many visual distractions and unnecessary details, making them even harder to understand.

Finally, The current graphical instructions are used by a lot of brands. Using the same design cannot highlight the client's products or brand.

Build the design from the smallest elements, line weight, corner radius, water drip, tea bags, coffee filter bags, etc.

Each step can be considered as a molecule.

Putting steps together, an organism is formed.

Floral aromas

Fruity flavors

Rich layered taste

Refreshing taste

The "modern" special edition has a more refreshing and untraditional taste. To convey this idea, I use a diagonal composition, bringing an imbalanced and energetic impression.

Since another highlight of this special edition is the rich layered flavor, I add plenty of visual elements but not too overwhelming to the eyes.

The "modern" special edition has rich floral aromas and fruity flavors. Based on the client's feedback, I picked several fruits and jasmine as my color palette inspiration.

They are also tuned to be not overly vibrant so that they don't look unnatural.

This set of colors uses the split-complementary method to create high contrast, making the colors pop up but maintaining visual harmony. The colors give people a vibrant, natural, refreshing, and fruity sense.

Strictly speaking, the path of the flowers is not a curve. However, to human eyes, the flowers build a sense of wavy shape, as the Gestalt law of continuity suggested.

Sweet dark chocolate aromas

Balanced flavor

Rich layered taste

The "traditional" special edition has a more low-profile and balanced taste. That being said, this edition still stands out from the ordinary series, having more layered and smooth tastes.

The composition of this design is more balanced. Although the wavy profiles are asymmetric, I balanced the design with displaced white spaces. More white spaces also bring a calm atmosphere.

This set of colors is more analogous and less saturated. To bring a chocolate-tasting feeling, I use brown as the base color. However, sweetness is one of the characteristics of this edition. Therefore, I add a purple-pink tint to the color palette.

I retain the wavy design and the texture maps of the "modern" special edition. These tiny details will create a sense of similarity. As a result, strengthen the collection feel.

Regenerative agriculture

Oolong & Red Oolong tea

Although the infinity symbol is not fully visible on the packaging, based on the Gestalt law of closure, people will automatically complete the symbol outside the frame.

The flowing water usually gives people a clean and fresh impression. For this design, I use diagonal composition once more to bring energy to the water. The tilted composition makes the water feel more dynamic as if it is actually flowing.

The use of the white space helps people to direct their attention to the water flow, which is the main selling point of this edition, regenerative agriculture.

To make the water looks "alive", I select a set of analogous blues, adding layers and depth to the look.

The golden splashes in the design symbolize the flavor and color of the Oolong and Red Oolong tea.

To emphasize the dynamics of the water, I also play with the forms. The bottom part of the water is wider, just like the nature of rivers and waterfalls.

The textures and the splashes also bring a sense of motion to the design. The flow lines paired with the color palette amplify the visual excitement, strengthing the idea of clean and sustainable water.